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Creating Success in 2020

A guided journey dedicated to your growth

Turning it all Around

While planning your marketing strategy in 2019 for 2020, did you consider the implications a global pandemic may have on your potential customers? If you answered yes, then let’s take this conversation somewhere private to discuss your impressive prediction skills. If you answered no, then you’re right here with the rest of us. The truth in planning is that nothing is certain; situations change, and businesses must evolve.

However, the process of planning is just as crucial as that final result. Now that we are staring down the second half of 2020 don’t let the first six months of the year or fear of the unknown keep you from reaching your full potential (and maybe even realizing your greatest success ever).

What do you need to do to make 2020 your most profitable year, yet?

It all starts, and ends, with success

How do you define your success?

A favorite quote at LTMG is Peter Druker's "What gets measured gets managed." How will you turn 2020 into your most successful year, without knowing how you define that success? 

Download and review the LTMG Worksheet to Success to begin your journey. 

Start your Jurney to Success ⍗

Blog #1

Creating Success in 2020: Turning it around

How has COVID-19 impacted your customers and prospects?

First of all, who are they?

Buyer personas help you understand your customers and prospects better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. 

Download LTMG's Defining Personas guide to craft your personas and consider how the first half of 2020 has affected their purchasing decisions. 

Build your Buyer Personas ⍗

 

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What content will resonate with your newly minted buyer personas?

 

Cheley Tactical Calendar

 

What, when, who, where...?

Clear and concise tactical calendars bring control and organization to both your marketing and sales operations. 

Download the 2H 2020 Tactical Execution Calendar to nail down exactly how and when you will achieve your metrics for success. 

Execute Your Plan ⍗

What gets measured gets managed. - Peter Drucker

 

 

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How will you measure the success of your lead generation efforts?

When the end goal is lead generation, it is imperative that you follow the three following steps: nurture, educate, and convert. 

That fact is one of the few that has not changed in the marketing landscape of 2020. Download the LTMG Lead Gen checklist to make sure you are hitting each step and maximizing your potential. 

Ask the Right Questions ⍗

To your continued success in 2020.

Want to stay in the know for more strategic and tactical best practices?

 

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