While planning your marketing strategy in 2019 for 2020, did you consider the implications a global pandemic may have on your potential customers? If you answered yes, then let’s take this conversation somewhere private to discuss your impressive prediction skills. If you answered no, then you’re right here with the rest of us. The truth in planning is that nothing is certain; situations change, and businesses must evolve.
However, the process of planning is just as crucial as that final result. Now that we are staring down the second half of 2020 don’t let the first six months of the year or fear of the unknown keep you from reaching your full potential (and maybe even realizing your greatest success ever).
Buyer personas help you understand your customers and prospects better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
Download LTMG's Defining Personas guide to craft your personas and consider how the first half of 2020 has affected their purchasing decisions.
When the end goal is lead generation, it is imperative that you follow the three following steps: nurture, educate, and convert.
That fact is one of the few that has not changed in the marketing landscape of 2020. Download the LTMG Lead Gen checklist to make sure you are hitting each step and maximizing your potential.