Position for Growth with a Results-Driven Approach
- Strategy
- Tactical Execution
- Sales
- Business Development
- HubSpot for Legal Tech
Standing out from the competition and the marketing noise requires innovative strategies. From helping you develop your carefully curated ICP (Ideal Customer Profile) and buyer personas to mapping the customer journey and initiating inbound campaigns, LTMG is here to guide you to execution. The LTMG team combines expertise with intimate knowledge of the legal tech vertical to help you scale your customer acquisition.
LTMG works with you to attract new prospects and engage with them at scale. Impactful marketing builds meaningful and lasting relationships with customers and prospects and is a key to growing your organization.
Example: We developed a go-to-market strategy for MyCase Inc., an early SaaS practice management application. To succeed in a mature and saturated category during a time when the cloud and social media were emerging, we refocused the messaging and approach around the concept of “Social Practice Management” to help buyers appreciate the communication aspects of the product. These tactics drove an exponential adoption rate, leading to the company’s acquisition less than two years later.
As your partner, we serve your organization as an extension of your marketing department. With a team of experienced marketing and sales professionals, LTMG understands how to attract, engage and convert legal professional prospects in every market segment.
LTMG’s tactical execution team includes every functional role in a fully-staffed marketing department, so you don’t have to search for recruits or freelancers to complete tasks. We assign an account manager and supporting resources to execute your projects based on your organization’s immediate needs and long-term goals.
Example: For Nexidia, an audio discovery company, we developed a revenue channel for government regulatory agencies by implementing messaging, content, strategy, and budgeting. The expansion of this channeled to growth in the legal vertical, generating over $100 million in total revenues to date.
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Our sales coaching and consulting services are designed to help you specify SMART goals and milestones and then put the metrics and processes to achieve them. We offer customized solutions at each business level to meet your unique needs, whether you are an executive, team leader, or sales professional.
LTMG’s sales coaching team has robust experience in the Legal Tech space, so we are prepared to help you reframe your strategy, streamline your pitch and pipeline, and develop the platform and sales enablement you need to succeed. We keep you focused and on track with weekly one-hour phone consultations.
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LTMG’s expert team supports your business plan by developing growth opportunities, building channel partners, and creating revenue opportunities through partnerships. We can also make strategic introductions to our network of business leaders and where we see opportunities to develop new revenue channels.
Integrating your product with complementary, non-competing solutions in the space is a great way to grow business beyond reseller channels. These partnerships increase your addressable user base and allow you to improve the functionality and value of your current offering.
As a HubSpot Solutions Partner, LTMG helps our clients increase the value of their HubSpot investment.
Hubspot is uniquely positioned to add value to your sales, marketing, and service efforts from the top of the funnel through customer acquisition and continued servicing. The foundation begins with implementing the HubSpot CRM, a proper database architecture, and reports to build growth.
Aligning marketing and sales is challenging, particularly when your data lies in disparate systems. HubSpot’s advanced Marketing Automation, Sales CRM, CMS, and Service Hubs bring all your critical contact information together.
Example: We have implemented and integrated the website, CRM, and sales tools for Avansic, an eDiscovery, and Digital Forensics firm. This has streamlined their sales process and increased data visibility, driving efficiency and intelligent analysis.