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Tracers

A public records search with little legal exposure becomes a player
PROJECT Assist with expansion into the legal vertical
WHAT WE DID Competitive analysis, marketing plan, introduced to key strategic partners
CLIENT Tracers

PROJECT INFORMATION

Tracers is a 20+-year old public records search company. Until recently, it was a lifestyle company with significant sales in several verticals, and virtually no awareness in legal. Acquired by a private investor in 2016, Tracers has undergone a complete product and brand update. In mid-2019, Tracers engaged LTMG to assist with its efforts to expand its user-base in the legal vertical.

Throughout the Engagement, LTMG

  • Competitive analysis, messaging and market analysis, and go-to-market strategy​
  • Developed first-year legal-specific marketing plan and budget​
  • Content development including multiple law firm client case studies, web copy, and collateral development​
  • Conversion and onboarding from Salesforce/Pardot to HubSpot​
  • Managed ongoing co-marketing and lead nurturing campaigns
  • CLE – designed and arranged an ethics accredited CLE webinar for lead generation​
  • Worked with a small internal marketing team to implement and manage all legal vertical content and communications​
  • Created and managed legal press relationships and outreach​
  • Business Development activities including Bar Association benefit program relationships​
  • Introduced Tracers to key strategic partners
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