The Next Phase of Your Business
Subject Matter Expertise will drive exponential growth
What does a Subject Matter Expert bring to the table?
A subject matter expert will have broad and deep experience from working in the field at law firms, in legal tech, and/or at agencies or in other industry-relevant roles. As such, they will be very familiar with the legal business landscape, the types of lawyers and buyers that make up your audiences, and with the strategies and process of developing a well-rounded, integrated marketing program.
More specifically, they will be able to hone your audience to the most profitable targets, curate your marketing mix, and refine your sales process to meet the unique needs of your customers.
Having gotten your business to this point, you likely have a good idea of who your customers are and how you can market to them. Now you need to become efficient to get to the next phase of growth. This means cutting out wasted ad spend while increasing your reach, improving sales performance, and maximizing the lifetime value of customers.
An SME will be able to educate you on your audience, including where and how to best reach them with your marketing. They can also advise you on the sales cycle and the stakeholders involved in your prospects’ purchase decisions to increase sales conversions, purchase sizes, and to better align your solutions with client needs.
What you need from a Subject Matter Expert
The consulting industry is growing faster than ever along with the tools and opportunities for marketing a business. With such a diverse field of options, finding the right person or firm can be daunting. Fortunately, there are a few criteria that can help to narrow the search and ensure a successful outcome.